In Ireland, a ban on the use of credit cards in retail shops and online for Irish patrons has been agreed to by bookmakers while also accepting a pre-watershed “whistle-to-whistle” advertising ban for live sport.
The pair of initiatives are a part of an amended code of practice for safe gambling brought by the representative body of the country‘s bookmaking industry, the Irish Bookmakers Association (IBA). The updated code outlines a set of minimum commitments by the industry across a range of measures to protect players.
According to the IBA, all of its members, including Ladbrokes owner Entain, Paddy Power owner Flutter Entertainment and Boylesports, are set to adopt the most recent version of the code. Bet365, Betway and The Kindred Group, which is responsible for brands such as Unibet and 32Red, are among the many other major operators that will reportedly adopt the updated code.
Step in the right direction:
A restriction on television advertising involving live sporting events before 9pm will also be introduced by the industry and will be effective from 5 minutes prior to the start o…